Safecastle | One Shop For All Emergency Essentials: September 2006

Food Storage, Emergency Preparedness, MRE's, Freeze Dried Food, Water Storage, Dehydrated Food, Survival tips

Sunday, September 24, 2006

New "Safecastle Royal" Buyers Club to Launch Soon

Those of you who are regular Safecastle customers are fully aware of the significantly discounted prices we always offer our friends. Fact is, on a few of the popular product lines where we have been doing that, we have aggravated competitors and thus even some of our suppliers, since they have to put up with complaints from those other sellers who aren't able or willing to match our prices.

SO, we are in the process of adapting our sales model a bit to try to keep at least our suppliers mollified (and of course, those suppliers have no complaints about the volume of orders we bring in when we are out there promoting our always low prices).

In a few short weeks, we will be launching a new website for the members of our new buyers club--Safecastle Royal. It will be a fully functional store (non-eBay) in which we offer members our very best product prices. By making these prices available only privately to friends and members of our group, we are able to sidestep Minimum Advertised Pricing agreements of all kinds and on all products.

Moreover, our loyal buyers will be able to clearly determine for themselves what our best prices are at any time without having to get quotes from us. AND, they will be able to make their purchase online or over the phone, using our new toll-free number.

So, stay tuned. Safecastle Royal will be going live soon. In the meantime, we continue to offer our best discounted pricing on everything we sell if you simply contact us for a quote.

Email me with any questions or comments or to get a quote at any time:

Get Ready, Seriously ...

Sunday, September 17, 2006

Time is Short for the Few Holding Off the Barbarians

Five years after the 9/11 atrocities on American innocents, public consciousness is predictably refocused once again on egotistical pursuits, maximizing prosperity, and absorbing as much entertainment as possible. After all, apart from a few remote attacks in England, Spain, and of course in the sado-masochistic Middle East, things at home have pretty much remained normal and safe.

Let's face it, it took less time to fully throttle the mega-war machines of Nazi Germany and Imperial Japan 60 years ago than it has to this point to nominally negate an idea about how terror can change the world for the better. Today's selfless enemy is largely invisible and relatively few in numbers, so can we really be expected to keep a laser focus on the tiny target when the rest of the world keeps on feeding and breeding?

It's sad, but true--we are, as modern animals in a fast-paced world, ill-equipped to discipline ourselves to sacrifice anything of our own for a long-term collective goal, no matter how necessary it may be. The only sophisticated tool with the capability of enhancing our potential for a unified, well-harnessed approach to stay on track is the combined news and entertainment industry. And of course there are few players in that business today who are thinking big picture in a positive way. Most are clearly and actively working to counter the efforts of those battling an insidious and blood-thirsty opponent.

Strategic Thinkers are in the Crosshairs

It's always an immense burden to bear to have to be a leading decision-maker in times of major crisis. Evidence of progress versus the problem has to be substantial, regular, and emotionally captivating in order to maintain the public's support over time.

Failure to accomplish miracles brings out the nay-sayers in droves and small-thinkers are easily persuaded to abandon those few in position to see with any clarity the full range of risks and rewards in play.

When the crisis is personified in a cunning enemy with the capacity for patience, their tack is obvious but almost indefensible today ... thrust savagely into defenseless weak points, retreat, wait, and play to the media's distaste for the consistent "party line." Then just keep on waiting till our own impatience reverses any inroads we may have made.

Today, the strategic leaders in the West are having their legs taken out from under them. It is not a proactive enemy accomplishing this. Passive patience on their part, and occasionally displayed outrage are enough ... not to mention a faith in our inability as free individuals to hold to an ideal beyond personal self-interest.

George Bush, Tony Blair, Ehud Olmert, Pope Benedict, various evangelicals and conservative voices, and I think we could also throw in groups such as intelligence agencies and military leaders ... these are the people and the ideals and offices we are in the process of emasculating. Fewer and fewer are holding the line against progressive and liberal assimilation and compromise.

We, as ones who have gorged at the trough of plenty, are largely incapable of recognizing the real risk of cultural defeat and subsequent material famine. Now, time is running out for those few who toil at holding off the barbarians. Next, comes the time of appeasement, when we shall attempt to embrace the enemy and his ambitions.

What are the odds of that working out well for us? I think I have a pretty good idea.

Get Ready, Seriously ...

Sunday, September 10, 2006

Credibility Crucial for Preppers

Here's a topic that's worth a book … or at least a whole chapter in a behavioral self-help volume. But time is money and no one's paying here, so I'll try to spare us too many of the embellishments and get down to the basics.

Context example in the military/intell community

Long ago and far away, a young intelligence analyst in the field was slaving away at collating and analyzing info collected from all available sources for the weekly general staff briefing. The Warsaw Pact forces across the border were in a definite upswing in exercise activity (which always had an NBC focus). This particular point in time found an unusual massing of East German, Czech, and Russian tank and motorized rifle divisions within several clicks of the border with West Germany. Soviet missile forces were also geared up and hauling their missiles to and fro’ in the countryside. The young analyst sensed that this might be something truly out of the ordinary, given some of his superiors’ obviously increased tension. This was soon confirmed when the Intel Center's full-bird commander took it upon himself to calmly commit his opinion to the general staff that this was the real deal coming down the autobahn … that the proverbial balloon was poised to launch. Interestingly, the general staff seemed concerned, but not at all panicked like a few of their underlings. Nonetheless, they reacted by placing their divisions on an elevated alert status.

The young analyst, through the process of regularly changing his shorts, learned much that week about the games played by the superpowers during the Cold War.

But most enduring of all was the lesson delivered on credibility--how important it is to have it when you need it, and how easily it can be frittered away. The aforementioned full-bird held the respect of the generals and they followed his advice, taking steps to increase defensive preparations for West Germany in case the colonel was right.

Obviously, though, he was wrong. And shortly thereafter, the colonel retired to his spread in Virginia. Be assured … no tears were shed. The colonel was aged beyond his years and had performed his duties well through his accomplished career. In the end, he took responsibility for a move that he felt someone had to make. He had the stuff it took to make things happen, and people would listen to him, so he made the call. Yes, it unfairly cost him some small measure of his accumulated credibility with the general staff, and perhaps hastened the end of his career somewhat, but what good is credibility when you don’t use it when needed?

Or worse yet, what good are you if you don't have any credibility built up to draw from when you come to that point in time when you need people to listen?

Why is YOUR credibility important as a prepper?

OK, so the fate of the free world does not depend on your reading of the signs. And we can all be thankful for that. ;) But by golly, if you have friends and family whom you’d like to be able to influence, either now or later, then your credibility is key. Do you have it with them now? Will they listen and trust you when it's most important that they do? For some of them, the best gift you could give may be reason to respect what you have to tell them.

If your credibility with those closest to you is shot or could use improvement, don’t despair. You’re in the company of thousands of other preppers who could use a credibility boost. It comes with the territory … just like it does in the intelligence business. The good news is that, what you do from this moment forward can serve to begin repairing and managing that credibility so that it’s there when you decide you really, really need it.

If you build it they will come

Credibility is people measuring how deserving you are of their confidence … how capable you are of being believed.

In other words, it's about how you present yourself and your opinions. Yes, you are responsible for how others view you. Take responsibility for it and work on it and you might be surprised at how persuasive you can be with those around you.

Nine real-world tips

... many readily apparent, and maybe a few that aren't for some …

1. Don’t lie. Don’t exaggerate. It will be noted and remembered.

2. Manage your emotions. Even when feeling stressed and feeling an urgency about a situation, stay calm and present your point of view rationally and as matter-of-factly as possible. Don’t be drawn into emotional arguments.

3. Cultivate the belief within yourself that the world is open to many interpretations and outcomes. Respect that and then gracefully grant the right for others to disagree with you.

4. Restrict yourself to sharing info and views that fall within the realm of conventional wisdom. Few “trailblazers” or “out of the box thinkers” ever score credibility points for sharing unconventional thought processes, and those that do often are credited for those points only long after they are dead.

5. Do not “invest in” or commit yourself to any one outcome or analysis. More often than not, it will be wrong. Always couch your presentations in terms like “possible,” “potential for,” “something to consider,” etc.

6a. Present even “important facts” as being interesting to consider, but not critical to embrace, even when you might think otherwise.

6b. Present your analyses/forecasts as being a possible read or outcome; not the only read or outcome.

7. Admit your humanity. When the facts change, openly adjust your thinking.

8. Don't take yourself too seriously. Confidently exhibit a sense of humor about your perspectives.

9. Assume a wise and stoic personna, even when others are expressing views counter to your own. Choose very carefully your opportunities for getting across the most important points. “Evangelists” rarely are seen as credible by most people.

The old-fashioned way

Respect and credibility are closely related … they are both earned with discipline and commitment. You can get by without it, but be aware that you'll be traveling alone.

Get Ready, Seriously ...

Tuesday, September 05, 2006

Large Mountain House Orders Shipping Promptly!

Wow. I just have to gush a bit about the service we're getting from Mountain House right now on our orders ...

Our large special orders are shipping at the moment within three days! Contrast that with about three months over much of the past year and you can see how far we have come and how ideal the time is right now for ordering emergency storage food that is the best available anywhere and that will keep for 30 years!

I'm not able to promise that turnaround--I am still advising buyers it may take up to three weeks, but right now, our orders are in the front door and out the back door.

For more on the current big sale, see my previous post.

Get Ready, Seriously ...

Sunday, September 03, 2006

Special Mountain House Buy Opportunity till September 13

Many readers here are familiar with our very popular Mountain House group buys. These periodic opportunites to stock up on the BEST emergency storage food ANYWHERE come through periodically, and the prices are virtually unbeatable. We blew away sales records last time around and socked in the factory with months worth of backorders. This time, having expanded production capacity, Mountain House (Oregon Freeze Dry) is better equipped to handle a big spike in demand.

No Delay--No Backlog

This time around, the deal offers you the option of three unique Mountain House packages, not available elsewhere, all featuring cases of six #10 cans, with a shelf life rated at 30 years--

  • a 3-case/18 variety package (228 servings)
  • an 8-case/8 variety package (522 servings)
  • a 25 case/25 variety package (nearly 1800 servings)

The 8-case and 25-case kits are available from us anytime and your order on either of those two is processed as soon as payment is received (expect shipment within about 3 weeks).

The 3-case/18-can kit is available only when we do these special group buys and you can expect your order to deliver within about 6 weeks, as we need to special order the needed food and re-sort the cases.

This buy is good till September 13, at which point the 18-can orders will be submitted. Prices are good to the lower 48 (please inquire about shipping to AK or HI).

Take Advantage, Build Your Capability to Withstand Catastrophe

This is one of those deals where I am unable to advertise the low sales prices due to supplier agreements. Email me for complete special pricing info

Payment options include credit card, Paypal, money order or cashiers check.

Get Ready, Seriously ...