There are two ways to sleep well at night ... be ignorant or be prepared.

Friday, August 03, 2012

CNBC Reporter Interviewed Safecastle Owner for "Businesses That Cater to Doomsdayers"

All in all, a fair shake by reporter Chris Morris in this CNBC article that is out today: "Businesses That Cater to Doomsdayers."


Between ongoing global economic uncertainty, terrorism threats, hurricanes, earthquakes, and so-called Mayan apocalypse on Dec. 21, the end of the world is on some people's minds.

That creates a business opportunity – but the customers may not be quite who you’d imagine.

"My customer base is not the militia type who are out in the woods practicing for the end of the world," says Vic Rantala, owner of Safecastle, which has been servicing the survival market for over 10 years. "Our customers are really a good cross section of the American population. … We have people of all incomes and a lot of professions: Doctors. Lawyers. Business owners."
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