Preparedness is beginning to surge

One-stop preparedness: www.safecastle.com

We're seeing a strong, distinct pick-up in sales of preparedness foods and gear. It's always interesting when this happens, as it is a clear view into the collective mind, and a measurable developing trend in group think.  

Sometimes the surge turns out to be a blip ... while occasionally, the increase in demand for products overwhelms the industry and shortages result. It's too early to read this one yet, but we thought we would pass on this little insight to those of you who might be interested.

Yes, there's always an undercurrent of concern through a segment of the population but every once in a while, circumstances drive a larger market niche to move and to spend significant sums of money toward getting ready in a hurry. Yet those circumstances are not always easy to define. We have a few hunches on this current environment, but until more data comes in, we are in wait and see mode.

Prepare and fortify