Preparedness is Mainstreaming through America

I look at how long it's been since I've posted to the blog here and I am reminded how totally swamped I have been of late.

I'll tell you what ... there was a bit of an ebb in the otherwise strong upward trend of preparedness buying later last year (though not much of an ebb) as the result of the deep economic trough. But at some point lately, it seems either happy times are here again for America or ... well I guess the alternative is the exact opposite, and more and more people are coming to realize it. At Safecastle, we are once again setting new standards for order processing and our buyers club membership rolls.

I've seen numerous sources over the last few months referring to the fact that crisis preparedness and stocking up for dark days is becoming "mainstream." Well--I'll testify to the fact, your honor, that it has been mainstream for quite a while now. The growth trend has been onward and upward since 9/11--goosed by Katrina, the Asian Tsunami, the 2008 election, and the ever-faltering economic fortunes of the West.

Come on--can the media be really so far behind the curve on this? Where else IS there for a thinking person to place available assets than into, well, assets that are real--that have and retain intrinsic value that simply cannot be lost ... things that preserve and sustain life, no matter what happens in Washington or on Wall Street.

Yes--preparedness is one of the hottest trends of 2010, according to Gerald Celente, among others. Safecastle and the enlarging bags under my eyes are visible evidence.

So if you think you are unique in your private pantry pursuits, think again--your next door neighbor, or maybe even half your neighborhood is secreting away storage food and ... gasp ... ammunition.

I guess, in Arlo Guthrie terms, we can now call this a "movement."
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