Tuesday, April 04, 2006

The Prudent Prepare

In the Crisis Preparedness sandbox we play in, most "veterans" come to adapt to the market rhythms that are fairly regular in cadence and which are being pounded out by the media.

From a large media perspective, it's 100% about engaging increasingly jaded and numbed audiences; gaining marketshare; and commanding higher ad revenues. Simplified--sensational angles equate to growing shareholder returns. And fledgling media outlets play the same game, just on a smaller scale.

For vulnerable readers, viewers, and listeners, the incessant news cycles thumping out the thrill or outrage of the hour sometimes means getting hooked to a roller coaster, and eventually yearning to regain some feeling of control over one's course in life.

Emotion Drives Reaction

I wish I had the time and resources to conduct a proper survey of the markets, but without it, I can only guess ... so I will ... I'd wager that half the folks who come into crisis preparedness, do so out of an emotional reaction to some news story or stories that are eliciting a sense of helplessness.

Suspicion, fear, anger, anxiety, hopelessness ... it can all channel people into feeling the need to do SOMETHING to counter whatever it is they are in the shadow of.

Reacting can be a healthy and productive response. Or if taken to an extreme, it can become a greater problem than the original anxiety source.

Methodical Remedies

I believe in preparedness as being a logical, intelligent way to position one's self for the future ... a future that in many ways is beyond our real control. To have a partial focus in life toward systematically and appropriately preparing for life's less-pleasant possibilities helps build personal peace of mind.

In fact, that's really how I present my crisis preparedness business--I am in the business of selling peace of mind.

Different folks need different measures of security and they instinctively come to realize what it is they need to find some improved inner peace. Oftentimes, it's going to mean a systematic approach to preparedness, wanting to build up one's household defenses against a wide range of perceived threats. Occasionally, it's more about reacting to one imminent threat that looms large. Either way, taking proper steps to offset or counter the risk is a material remedy that can deliver peace TODAY.

Real Threats Need Real Responses

The world today is full of real threats to our well being, but at the same time, it's important to note that those threats are almost always overinflated in the popular media because of the nature of that business. Today, the Doom du Jour is a selection of three specials: an H5N1 pandemic, the Iranian nuclear crisis, and surging ethnic tensions around the world. Pick your poison, then seek your personal antidote.

Do what you need to do, then disengage and focus your attention on life's other real demands.

For perspective--the world has always been a dangerous place. It was quite a while ago Euripides said: "Chance always fights on the side of the prudent."

Get Ready, Seriously ... www.safecastle.com

1 comment:

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